Designing and developing a website today cannot be done without a content management system and the reason is that most websites are built on content basis. It means that contents of a website are very important for online business growth. As technology increases and the need to expose ones offers and get it in the face of prospective buyer increases, the need of content usability also goes through the roof. With the high demand of content comes different regulation and principles that must be adhered to before they are optimally utilized. For example, to drive traffic which is a significant factor in internet business success, search engines listing requires stiff principles to enable proper listing and top ranking for all businesses that wish to market their offers online. The demand by search engine has therefore made content creation difficult and as such requires careful implementation. There are hundreds of content management systems that are open sourced thus easily searchable online. If this is the case why then is CMS required? Why not just take hold of these open sourced contents and simply use it? The answer to this and more is provided in this article.
Why use CMS?
For small business it is advisable not to use custom CMS and the reason is that it will cost more and more importantly you will be receiving way more content than you need. Additionally, you will be simply parting with your hard earned more to re-invent or recycle contents. What must be done is to direct your money towards investing in your ability through creating your very own design and search engine positioning/marketing. A look around the internet will present a good portion of websites already following this method of self design and branding, will you like to join them? You should because when you do, you will no longer need extra functionality other than a simple page or blog management structure like Drupal and WordPress offers.
WordPress and Drupal are fantastic CMS that can give you superb performance; but it must come with a little effort in configuration, maintenance, deployments, and buying additional setting or hardware to handle traffic spikes. The idea is therefore to give your website or blog a brand that spells your missions and goals. Therefore, WordPress and other CMS tools help in that regard. However there is a downside to this and it is lack of skill.
Using WordPress, Drupal, or any other CMS tool at all requires skill or expertise in manipulating the features to produce a unique content for your website. And more than creating content is the need to make your website sale. Because no company wish to design a website with superb content that doesn’t sale, the process of creating content must therefore be done with marketing in mind. Marketing in the sense of making your website profitable through driving organic or high-quality traffic; therefore creating content must be done by experts.
Creating contents and integrating them into your web/blog pages is very vital towards making your online business profitable. There are options open for you, you can either get customized contents or create one that is unique; and this can be done either by you (if you are skilled enough) or by experts.
So the answer is yours.
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