Search engine optimization or SEO is an online marketing strategy used by internet marketers to promote a website or offers. There are many types of online advertising techniques and SEO happens to be one of them. It involves generating the much needed traffic using search engines as a source of advertisement. Traffic generation through search engines is a very effective way of driving huge visitors to a website/blog/landing page for free. Yes, the traffic generated through this source is indeed free that if one does not consider the amount paid to seo experts. However, if you where to do all the seo stuff yourself, you wouldn’t have to pay a dime in the process because getting listed in search engine is actually free; but then the ultimate isn’t to get listed but to find your site at the top of competitive search results. Therefore, getting index and eventually listed isn’t so much as a big deal compared to ranking at the top position; a place where all online businesses strive to be; so, the goal of all search engine optimization process is to be found when a particular keyword is searched. Because the goal of many internet businesses is to get spotted at the top, combined with the technologies and search engine listing principles, common seo problems do arises. In the industry you will discover many digital companies declaring their skills and expertise in generating organic traffic from search engines; but many falls short on their promises, why? The reason is that they face different problems that come in various ways. In this article you will learn about 3 most common seo problems and how to overcome them.
Problems from mistakes
Often time problems are generated from mistakes committed in the process of seo. Most of the times, the best way to overcome such mistakes or problems when they arise is to locate the mistakes. To help you solve some problems below are some mistakes that usually transforms to problems.
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Setting Impractical Expectations:
Although search engine optimization leads to great rewards, it however can be very expensive if you hire experts to do it for you. Whether you hire experts or do it yourself, it is usually not a good idea to set unrealistic goals because it will make your expectations impractical. Therefore, when hiring a seo expert work out procedures and goals that are reasonable like expecting top ranking within a week. The problem this mistake can lead to is falling into the hands of fraudulent companies offer hyped promises like top ranking in 24hrs, etc.
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Using obsolete webdesigns:
Before you hire a seo expert ensure that your website is designed to attract and increase click through rate. Many websites aren’t designed to have seo properties for better listing and viewing. You can overcome this mistakes by hiring a company that offers seo plus webdesign optimization packages.
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Appropriate content:
Previously before the panda and penguin update website content where just there to occupy space and for search engine purposes, but thanks to the news principle, contents have become human oriented. So, if your site was to receive good ranking, contents must be giving a superior attention in the whole seo process. The perfect way to overcome this problem caused by improper contents is to ensure that you hire seo packages that include content management services. If you can do it yourself, all fine as it will reduce your expenditure.
Basic seo problem:
When creating a listing site where you will expect different contributions from users; example is craigslist and others you may know, there is always a problem of basic seo. Because most listing sites depend on users to contribute in various capacity there is always a problem of disparity. The disparity could arise from deviating away from the site’s search principles. Also, is the problem of using keywords that doesn’t agree with the listing sites keyword optimization? Therefore, to overcome this problem, the listing website should always have side instructions for users that act as listing guidelines. Another way to combat this problem is to attach plugins or applications that will automatically guide users through the whole listing process and also cancel out mistakes immediately. Many listing sites like directories have this software installed in their websites.
How to generate high-grade landing pages:
A landing page for listing websites plays a very important role. They are usually used to generate traffic, which are in most cases obtained automatically. Landing pages are where visitors are directed to after searches; so you might want to make it optimized to grab attention and induce one action or the other. In listing sites, these pages can be generated in various ways such as faceted, free text, and category pages. For better understanding, the definitions of these different pages are discussed below.
Faceted: A landing page is so called when it is created in facets; a set of preset filters that allow the filtration of search results. This type of landing page is positioned at the left side of the page.
Category: These types of pages are listings that already possessed filters applied to them; usually these filters aren’t modifiable and as such are relegated as custom pages.
Free text: They are created using search boxes that appear in free text form.
Many listing websites like Amazon use these type of pages already explained above; it can be located by clicking browsing different categories of pages which leads to different faceted searches. Can a listing website possess more than type of landing pages? The answer is yes; but it depends on the size of the website. Amazon again has more than one type because of its big size.
Search engine optimization is an important website promotion strategy that involves searching and analyzing keywords. The keywords are usually integrated into website contents for the purpose of search engine listings. Because many search engines possess different principles, keywords require optimization in listing sites like Amazon, Craigslist, etc. Search engine optimization is a way of generating much needed, technical, and thus hard to get organic traffic. It involves getting sites listed and ultimately shooting it to the top of search engine results for keywords. Problems however arise when listing sites makes mistakes and encounters different problems discussed in this article.
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