When you are thinking of optimizing your website for the search engines, then this is not just a primary task that you are doing but at the same time providing scope to your website to rank better. Not only this, it will also at the same time have quite a progressive and positive impact in just about 2 weeks time.
Website Optimization can be basically broken into two sections:
On-site SEO: This basically refers to the set of things which one can easily do on the website itself, so as to enhance and improve the rankings on search engine.
On-page SEO: This refers to the things that you can do on your individual pages to develop and improve the ranking of the website.
Let us check out some of the vital On-site SEO factors that are essential for your website. Not only will they ensue that your website is search engine friendly, however, will help to boost the traffic potential.
Domain Name
There is no doubt that when you utilize keywords in the domain name, it turns out being advantages, however the key note here is that you need to keep a balance between the keywords at the same time you will have to build a domain which is brand-friendly. It would be best if the strength of your domain name is around 15 characters or even less would be good enough.
If you move ahead with a keyword-rich domain then you will be blessed with two paybacks. Primarily, as per the search engine algorithms, the domain name will be the ranking factor. Secondly, when in the domain name, you have relevant keywords; this proves to be advantages because, through the text of domain name, others will be utilizing an anchor text when they get linked to your website.
It is not a great option to move the current established website to a fresh URL especially to push in keywords as other factors like domain age will get affected.
URLs that are SEF (Search engine friendly):
Try to use keywords which are humanly understandable and web page addresses that are search engine friendly. It is always preferred to avoid long URLs that are stuffed with keywords as these can be a restriction to others who try to get linked to your website. Plus it will end up causing more confusion to others and will end up diluting the efficiency of every keyword.
If you want to optimize ranking, the URL’s as per standard norm, must not exceed 68 characters, which already includes www.
Broken links
Most of the time, this point gets overlooked however you need to understand that broken links are harmful and will definitely affect your ranking. If you have any broken links do clean them from your website as there are few tools present online, from where you can take assistance to get rid of them. In case you have WordPress content management system used for your website, then Broken Link Checker plugin is highly recommended as it is quite functional and assists in finding out all the broken links that you might not even know exists on your website.
Internal linking
You must try your best to embrace generous links between the relevant pages that exist on your website. This way the rankings of your pages by sharing link-juice or pagerank get improved. You can utilize this system to highlight the pages that are important with more number of links. For example, you can very well incorporate list of your product categories at the footer or the product categories of your website.
Website Page Speed
For Google and its users, a fast loading website is anytime better and Google also has made this point clear that page speed definitely makes a ranking factor. Is your online business website moving at a slow speed? If yes, you need to make changes here!
Non-www Redirect
Well, let us put this across simply, you must try to make things transparent for Googl and do not end up confusing it. Since it is quite a common sight to redirect non-www urls to its www equivalent, it must be noted that you should always set your chosen domain in the Google Webmaster Tools.
On-site Local SEO
On each of your page you must incorporate the NAP details, which means Name, Address, and Phone. This helps to reinforce your location to Google and will be reasonably helpful for local SEO. You also need to set your geographic target area to your respective country at the Google Webmaster Tools site setting section.
Hosting location
It will always be great for your website hosting to be present in the very same country as per your target clients/ market. This is not only essential for faster loading times, but at the same time, Google will utilize your hosting location as a factor for ranking purpose.
The XML Sitemap
While definitely it must not be utilized to recompense for pitiable site architecture, an XML sitemap will be quite beneficial in ensuring that the search engines are conscious and well aware of all the content that is present on your website. You can present the XML sitemap to Google webmaster tools quite effectively.
HTML sitemap
One of the most customary on-site SEO practices is to link the HTML sitemap in the footer section. This will make it quite easier for both Google as well as the website visitors to navigate and also easily find all your website pages. Internal linking is definitely beneficial, which means an additional page is linked to your website.
Duplicate content
If two or more of your pages have identical or similar content, then this is known as a duplicate content. When Google comes up with its search results, then it always turns up with pages that have inimitable information and well, will mope at the websites that contain similar content on several pages. This is why you must ensure that you get your contents reviewed well and that every page gets properly scanned and checked before they are uploaded.
You can follow these on site SEO Checklist as they will prove to be fairly beneficial for your SEO effort and practices and well yes from the above points you sure must have understood how imperative onsite SEO is!
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